ECM represented at Host City 2021 Conference

European Championships Management Co-Founder and Co-Managing Director Paul Bristow was invited to speak on sporting event impacts at the Host City 2021 Conference in December. Bristow took part in a workshop on ‘Defining event impacts and promoting positive outcomes.’ It followed ECM’s key contribution to a report by the Association of Summer Olympic International Federations (ASOIF), which, for the first time, establishes a set of common indicators for event stakeholders to cost-effectively assess the value of sporting events.

‘’The multi-sport European Championships concept was specifically designed with host cities in mind to create positive impacts by optimising the investment required by them and the positive outcomes that this investment would generate,’’ said Bristow. ‘’We wanted to create a major event in a sustainable way that is affordable for many cities in Europe. Glasgow, co-host of the inaugural edition, is ranked 67th by population. We can roughly say that the cost of the European Championships is between 1-2% of an Olympic Games, while the Glasgow 2018 European Championships was less than 20% of the cost of 2014 Commonwealth Games. But it is the relationship between cost and impact that is the most interesting for us.’’

Watch the online panel discussion here.