SHOWCASING EUROPE AT ITS BEST
The European Championships is a new generation multi-sport event that brings together the existing individual championships of some of the continent’s leading sports at the same time and in the same place to create a must-watch, must-attend experience that elevates the Champions of Europe.
It is staged every four years in a carefully chosen summer window with a coordinated programme that brings a new focus and status to these events within an increasingly crowded international sporting calendar.
Europe’s best male and female athletes in their respective sports participate in this event that is for them the most important in the calendar year.
The European Championships provides an innovative, pragmatic, and cost-efficient model that compares favourably with other major multi-sport events. It offers a creative and flexible platform for staging a major event in a sustainable way by using existing facilities and iconic locations to promote the values and attractions of a Host City to its citizens and its visitors. Staging the European Championships is a unique opportunity to create an amazing sporting festival that will generate civic pride, inspire participation in sport and develop new relationships across the whole of Europe.
After the staging of the first two editions, the European Championships have received overwhelmingly positive feedback from athletes, spectators, media, and institutional and commercial partners. The awareness of the European Championships and its dynamic image and strong brand values is clearly growing and provides the market with a compelling alternative to other more established major sporting events. The public perceives the event as entertaining, inspiring, modern and prestigious.
By combining history, tradition, and the aspirations of the new generation into a new major multi-sport experience, the European Championships reaches beyond the dedicated sports fans to a wider audience, generating a huge enthusiastic attendance on-site and increased TV and digital audiences worldwide.
The dates for the European Championships in 2026 are confirmed as 30th July to 9th August.
The Host selection process is coordinated by European Championships Management.
Interested hosts for 2026 and beyond are invited to contact ECM at info@europeanchampionships.com