Broadcast deal signed to bring Championships coverage to Ukraine
Sports fans in Ukraine will be able to enjoy coverage of the European Championships Munich 2022 thanks to a new broadcast deal.
European Championships Management (ECM) and the Public Broadcasting Company of Ukraine (‘Suspilne’ or ‘UA:PBC’) have completed a media rights agreement for coverage of the nine sports to appear on free-to-air terrestrial television in Ukraine.
The Suspilne regional channels in Ukraine will feature at least 75 Hours of TV broadcasting and 175 hours of live streaming across the 11 days of the event. There will be additional extensive coverage on social media.
As a gesture of solidarity to Ukraine and the Ukrainian sporting community, ECM is providing the rights and delivery services free of charge.
An ECM spokesperson said: “It is very important, firstly, that Ukrainian athletes can participate in Munich, and so we are very pleased to be able to provide free-to-air coverage in Ukraine through UA:PBC so that the Ukrainian people, despite very challenging circumstances, may have the possibility to see their national sports stars in action across many sports.
“In a hugely challenging situation and conditions under which they operate, UA:PBC have made a huge effort to broadcast the European Championships Munich 2022 to the people of Ukraine. With Ukraine claiming a silver and bronze at the recent World Athletics Championships and with many iconic athletes currently competing in the yellow and blue, we are also very happy to bring the European Athletics Championships, alongside the other sports, back on free-to-air Ukrainian television.”
UA:PBC also issued the following statement. “The presence of the Ukrainian team at the European Championships is an opportunity to show the world that Ukraine is here and is victorious in its resistance. And that's also the opportunity for viewers in Ukraine to unite to support our team together during this difficult time.
“Ukraine is sending a team of 161 athletes to the European Championships which makes the blue-yellow team one of the biggest. At the first edition of the European Championships, Ukraine finished at 8th place in the medal standings, and now more than 30 medals are predicted to the Ukrainians. The European Championships is one of the biggest sports events of the year, so UA: PBC is grateful for the opportunity from European Championships Management and plans to cover performances of Ukraine as widely as possible.”