All of Europe’s major free-to-air broadcasters will televise the inaugural European Championships in 2018.
The European Broadcasting Union (EBU), which holds the broadcast rights on all platforms, has already confirmed coverage across the top five markets, BBC in the United Kingdom, ARD/ZDF in Germany, France Televisions in France, RAI in Italy and TVE in Spain.
Image credit: Stefano Santucci
These countries represent a major part of the potential television and digital audience of 1.03 billion for the event which will bring together the existing championships of some of the continent’s biggest sports for the first time to be co-hosted by Glasgow and Berlin.
Agreements to broadcast the new multi-sport event on free-to-air have also been concluded across Scandinavia, the Netherlands, Belgium and others.
The European Championships will be a compelling broadcast event on the world stage every four years.
Stefan Kürten, Director of Eurovision Services & Sports Rights at the EBU, said: “The EBU and its members are proud to be part of this milestone event for European sports on free-to-air; this event will feature the best of Olympic summer sports in Europe – all competitions for the widest public.”
European Athletics President Svein Arne Hansen, co-chair of the 2018 European Championships Board said: “It is fantastic that at this early stage there is already such a huge interest and commitment from the free-to-air major broadcasters for the European Championships. We are pleased that our long-standing and valued partnership with EBU continues to pay dividends in increasing the popularity of athletics.”
Fellow co-chair Paolo Barelli, President of the Ligue Européenne de Natation (European Aquatics), said: "We have brought our individual European championships together in this way to help grow broadcast and commercial opportunities and to continue to encourage participation in our great sports. I am therefore delighted that the major markets across the continent are helping ensure our partnership will be a tremendous success as we create a compelling, must-see event.”
Colin Hartley, Championships Director of Glasgow 2018, said: “Working with the EBU to stage this exciting new concept for some of the leading sports in Europe is one of the major reasons Glasgow was attracted to becoming one of the Host Cities and we are delighted that the major broadcasters, including of course the BBC, have shown such confidence in Scotland’s ability to work in partnership to stage what will be a compelling and entertaining product for audiences across Europe and beyond.”
Sports Programme Confirmed
The 2018 European Championships Board has finalised the sports programme for the inaugural multisport event in Glasgow and Berlin.
The seven European Sports Federations, along with co-hosts Glasgow and Berlin and the European Broadcasting Union (Broadcast Partner), have agreed on a sports competition schedule that will run through Thursday 2 August to Sunday 12 August 2018 with 10 days of television coverage starting Friday 3 August.
- The European Broadcasting Union (EBU) is the world’s leading alliance of public service media.
- It serves 73 Members in 56 countries that run over 781 TV and 1049 radio services and broadcast in 123 languages to a potential audience of 1.03 billion people.
- The EBU operates EUROVISION and EURORADIO. EUROVISION is the media industry’s premier distributor and producer of top-quality live news, sport, entertainment, culture and music content.
- It is headquartered in Geneva and has offices in Brussels, Rome, Moscow New York, Washington DC, Singapore, Dubai and Beijing.
- Its Sports Rights portfolio is extensive working with more than 25 international sports federations and more than 30 contracts. It includes around 150 events including approximately 680 competition days which they may also produce and distribute.
- In 2015, the Eurovision worldwide network distributed more than 90,000 hours of footage; 75,000 hours of it were sports.
In the summer of 2018 Europe’s top athletes will compete in the inaugural European Championships – an exciting new multi-sport event bringing together some of the continent’s leading sports.
Tickets for the Glasgow 2018 European Championships will go on sale in summer 2017. You can register here for ticket updates. Berlin 2018 European Championships are already on sale.
The European Sports Federation members of the European Championships Board are pleased to announce the start of the host venue selection process for the 2022 edition of the multi-sport event.