WORLD ROWING LAUDS SUSTAINABLE APPROACH TO MULTISPORT EUROPEAN CHAMPIONSHIPS
Friday 31 March 2017
Image credit: Oliver Quickert
FISA (World Rowing) write about the 2018 European Championships, with European Rowing Chair Ryszard Stadniuk happy the inaugural multisport event is providing a great opportunity to upgrade an existing and well-known regatta venue.
It is an uncertain time in the world of sports event bidding – not least for multi-sport events. Budapest withdrew from the race for the 2024 Olympics, Durban were let go as hosts of the 2022 Commonwealth Games, Paris and Los Angeles could be awarded consecutive Games in 2024 and 2028, while ever-increasing public scrutiny of such events scuppers many potential bids before they can get off the ground. The issue for hosts of any event, whether they are large or small, is always the same – what is the return on my investment? Whether there is a formal bid process or a targeted partnership between certain cities and governing bodies, the event must deliver good value for a host.
Clearly, the bigger the event, the bigger the potential returns to a host city. But as the event grows, so do the costs and the risks. Therefore, the challenge is getting the balance right between the benefits of aggregation without exploding the cost of staging the event.
The new multi-sport European Championships, which will be staged in 2018 for the first time, has taken a fresh approach to get this balance right by creating a sustainable new model, which provides hosts with a better return on their investment than the individual championships or another larger multisport event. By bringing together the existing European Championships of 6 sports – Athletics, Aquatics, Cycling, Gymnastics, Rowing and Triathlon and adding a new European Golf Team Championships a greater media profile is generated than could be achieved from individual events.
The emphasis is on a city showcasing its existing sports facilities and accommodation options for athletes – making for an attractive and affordable event that can be considered good value from a host city perspective in comparison to other multi-sport opportunities in the market. For the first edition in 2018, Athletics will be held in Berlin, whilst the other six sports – including rowing – will be held in Glasgow, a city that has understood the benefits of such an innovative, cost-efficient multi-sport concept – one that helps them deliver on its long-term commitment to produce strong economic benefits, along with sporting, cultural and social legacy, by bringing new audiences to the city and country. The event is a perfect example of how to build a legacy impact after the wonderful Commonwealth Games in 2014, with many of the sporting facilities being re-used in 2018.
For Glasgow 2018, rowing is a great example of them being able to showcase a venue that has previously hosted the 2014 Commonwealth Rowing Championships and the 2005 World Rowing Masters Regatta. Our European Rowing Chair Ryszard Stadniuk says: “Strathclyde Loch is well-known by the rowing community and is appreciated as an excellent regatta venue. The European Championships have provided a great opportunity to upgrade this high quality venue and we look forward to participating in this new multi-sport event. We greatly appreciate the continued support of British Rowing and the Strathclyde organising committee.”
This will be the first time a European Rowing Championships has been brought to Scotland – and it is sure to build on the success of the European nations at the Rio 2016 Olympic Games. Indeed, for the third consecutive Olympics, Great Britain led the medal table. So now is the perfect moment for an enthusiastic and knowledgeable British public to be given the chance to see their top rowers in action.
Since the first edition of the European Rowing Championships in 1893, maybe 2018 will deliver the biggest ever television audience for this event!
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In the summer of 2018 Europe’s top athletes will compete in the inaugural European Championships – an exciting new multi-sport event bringing together some of the continent’s leading sports.
Tickets for both the Glasgow 2018 European Championships and Berlin 2018 European Championships are on sale.