GLASGOW AND BERLIN OUTLINE TALE OF TWO CITIES AT EBU SPORTS ASSEMBLY
Wednesday 29 March 2017
Image credit: Stefano Santucci
Co-hosts Glasgow and Berlin brought to life the 2018 European Championships for the continent’s free-to-air broadcasters with a tale of two cities at March's EBU Sports Assembly in Prague.
In the week that marked 500 days to go until the inaugural multisport European Championships, Glasgow 2018’s Ian Hooper and Berlin 2018's Frank Kowalski updated EBU members on progress in their respective cities ahead of the 2-12 August event.
It was confirmed that a close cultural collaboration between Glasgow and Berlin is already underway with key organisations working together in the fields of contemporary art, music and theatre.
Glasgow and Berlin are also working together to explore live city-to-city link ups during the Championships.
Hooper, Director of Sport & Infrastructure Support at Glasgow Life, said: “Excitement is building ahead of the inaugural European Championships and nowhere was that more evident than at the EBU Sports Assembly. We were delighted to be able to share our vision of how we are going to bring Glasgow and Scotland alive during the Championships. Along with our partners including the sports federations and the EBU, we will create an event that will be a new highlight on the global sporting calendar, elevating the status of European champions.”
Berlin 2018 CEO Kowalski, “I was very pleased to present the progress so far of Berlin 2018 to the EBU members, and the important part the European Athletics Championships will play in the multisport European Championships. We hope for strong links with Glasgow in the build up to the event, and once it starts the Championships in Scotland will be a great promotion one week before Berlin.
“From our side, we are very excited by the compact athletics schedule that has been created. It will be presented in a modern way with all six evening sessions starting at the same time from 6:30pm to 10pm.”
The European Championships is a major new multi-sport event taking place every four years fully supported by Europe’s free-to-air broadcasters, which aggregates the existing senior continental championships of Athletics (European Athletics), Aquatics (LEN), Cycling (UEC), Gymnastics (UEG), Rowing (FISA), Triathlon (ETU), with a new Golf Team Championships (ET & LET) – all unified under a common brand.
The Championships will be watched by a potential television audience of 1.03 billion, with many more opportunities to access content across digital and radio platforms. There will be a projected 250 hours of host broadcaster coverage, and an anticipated 2,700 hours of television coverage.
The European Broadcasting Union (EBU), which holds the broadcast rights on all platforms, has said over 35 of its members have signed up to show the first edition of the European Championships.
Europe’s major free-to-air broadcasters will televise the championships, with coverage across the top five markets (BBC in the United Kingdom, ARD/ZDF in Germany, France Televisions in France, RAI in Italy and TVE in Spain).
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